Hit play to watch the manifesto video
LeaderBrand was established in 1975 by Murray McPhail. Built on a pioneering spirit of innovation, resourcefulness and a tenacity to succeed, today they’re one of New Zealand’s most progressive and diverse horticultural businesses. But their brand wasn’t a true reflection of their exciting vision for the future.
We worked with every level of the business to create ‘The LeaderBrand Story’, a manifesto film shot on location in Gisborne which beautifully captured where they’ve come from, where they’re going and how family is at the heart of everything they do.
Then we translated this into a new brand and a totally refreshed website at leaderbrand.co.nz which featured innovative storytelling navigation, rich video content and a recipe and stories hub. We also overhauled their social channels to showcase their incredible produce, innovative techniques and how they’re farming for a healthier future.
Immersive website redesign
Social videos
Refreshed Instagram grid
Engaging social content
