Huckleberry: A little extraordinary

huckleberry is Auckland’s favourite organic store. But their brand was very rational, focusing on their whole foods offering. How could we get shoppers to connect emotionally, choosing them as their ‘go to grocer’?

We developed ‘A little extraordinary’, a new brand platform which went beyond the exclusively organic to provide ethical consumer choices across all price points, highlighting their world class produce, local suppliers, passionate people and memorable in-store experiences.

Bringing extraordinary to life

We rolled the brand platform across the love, choose and buy layers, looking for ways to show up differently at every customer touch point. From billboards and street posters to bags, in-store signage and stickers for our social feed, we demonstrated that only huckleberry goes above and beyond to make every day extraordinary for customers.

Love layer

Choose layer

Buy layer