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PlaceMakers: Together we’re building New Zealand

Case Study PlaceMakers

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Since 1981, PlaceMakers has been helping New Zealand communities build homes with Kiwi ingenuity and expertise. How could we help them evolve their brand to create a positioning both tradies and consumers could emotionally connect to?

We created a refreshed brand and retail platform which told the PlaceMakers story in an evocative way, harnessing the musical talents of American Idol winner Phillip Phillips and a cast of genuine Kiwi talent from across the country to bring it to life.

The platform is now being rolled across all aspects of the PlaceMakers business, demonstrating that whether you’re a trade professional or a consumer with a reno project, no one is easier to do business with.

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