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Farming for a healthier future

Case Study LeaderBrand

Click the play button above to watch the video

LeaderBrand was established in 1975 by Murray McPhail. Built on a pioneering spirit of innovation, resourcefulness and a tenacity to succeed, today they’re one of New Zealand’s most progressive and diverse horticultural businesses. 

We worked with the LeaderBrand leadership team to help update their brand, starting with an internal vision and values piece that brought to life their refreshingly hands-on style of business and leadership.

The brand manifesto video, shot on location on LeaderBrand’s original farm in Gisborne, was beautifully captured by master storytellers and directors Pam Goode and Chris Williams.