Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1chem_negchem_posArtboard 1Artboard 1Artboard 1Artboard 1Icons

A high-flying thank you for State

Case Study State

Press the play button above to see the website walkthrough

State Insurance had 10,000 Fly Buys points to give away and was looking for a way to use this to retain customers who had been with them for less than 3 years with 1 or 2 policies. So we created Fly By & Win, an engaging digital experience to reward every customer.

Via a microsite, customers could choose one of four specially created characters – Spike the Wonder Plant, Courageous Kitty, The Blazing Banana and the Tin Marvel – and shoot them up into the sky to reveal what they’d won. The campaign achieved the most successful email read rate we’ve had for a State email, with a 33% response rate. The most picked hero? Courageous Kitty at at 45%, followed by Blazing Banana (24.5%), Spike (18%), and Tin Marvel (13%).

Enjoyed checking out our work?

Get in touch!