Click the play button above to watch the case study video
After a drought-stricken year, times were tight for New Zealand’s farmers. How could we convince them to try the new Honda Pioneer MUV (which they saw as over-priced compared to their beloved quad bikes), when they were miles away from their nearest dealer?
We brought the test drive to them
Using Google Earth and the talents of comedian Millen Baird and ex-All Black Andrew Hore, we created a personalised film showing their local Honda dealer driving over hill and dale to deliver the Pioneer to their farm for a test-drive. The results? The entire first shipment of Pioneers sold out before it even reached New Zealand’s shores.
The portal is so cool, easy to use and great content. Best thing Honda have done for ages!