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Honda: The test drive that comes to you

Case Study Honda

Click the play button above to watch the case study video

After a drought-stricken year, times were tight for New Zealand’s farmers. How could we convince them to try the new Honda Pioneer MUV (which they saw as over-priced compared to their beloved quad bikes), when they were miles away from their nearest dealer?

We brought the test drive to them

Using Google Earth and the talents of comedian Millen Baird and ex-All Black Andrew Hore, we created a personalised film showing their local Honda dealer driving over hill and dale to deliver the Pioneer to their farm for a test-drive. The results? The entire first shipment of Pioneers sold out before it even reached New Zealand’s shores.

The portal is so cool, easy to use and great content. Best thing Honda have done for ages!

– Honda Dealer, Taranaki

Gold NZDM Award for Industry Excellence


ECHO International Direct Marketing Award


W3 Gold Award Winner


Want to know more?

Joseph Silk, Director
or call me on 021 567 455

Mike Larmer, Director
or call me on 021 277 1345

We're always looking for talented people to join our team.

Send us your CV