Every day, three Kiwi men are diagnosed with prostate cancer. But nobody knows enough about the disease, and men are dying on waiting lists. How could we help the Prostate Cancer Foundation raise awareness (and much needed funds) for New Zealand’s forgotten cancer?
We teamed up with Jason Gunn and an amazing group of celebrities and did a key piece of research to inspire the media to focus on our cause, challenging the government and even getting prostate cancer discussed during live election debates. The campaign generated $1.2m of donations, resulting in an ROI of 12.6:1 and a 140% improvement year on year.