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TAB: Now you’re in the game

Case Study TAB

Click the play button above to watch the ‘Noise Control’ TVC

TAB New Zealand wanted to persuade sports emthusiasts to choose them instead of overseas betting brands like Bet365. So we created a series of targeted TVCs that really capture the thrill of placing a bet through TAB’s digital platforms.

Building on the TAB brand proposition, Now you’re in the game, the TVCs feature a range of humorous scenarios where ‘sportsters’ should remain calm and collected – but can’t due to the excitement and sporting camaraderie that comes from placing a bet through TAB.


Thrilling results

Since launching the campaign on TV, social and on-demand, we’ve already seen TAB’s website visits increase by 35%, with first-time bettors in the under 35-year-old categories making up the majority of those visits.




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