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GoalsGetter by NikkoAM is an online platform that helps Kiwis take the guesswork out of investing. How could we bring it to life it in a way that was smart, empowering and felt uniquely Kiwi?
The killer insight
NikkoAM already manage money for many of New Zealand’s largest corporates – and have done so for decades. It was time to let everyone know that this same knowledge and expertise is available via Goalsgetter.
Introducing Onto it investing
We created a new brand platform, ‘Onto it investing’, which lets Kiwis into the best-kept secret in the investing world. Leading the new platform is Wisdom, played by the multi-talented Renaye Tamati, who helps Kiwis from all walks of life to press play on their dreams through GoalsGetter.
The brand platform not only demonstrates NikkoAM’s expertise, it also provides access to investing smarts through education, simplification and support.
Rolling it out nationwide
Wisdom is currently making her way into the hearts and minds of Kiwis with a nationwide launch on BVOD, social, OOH, digital and across bus backs and adshels. Pretty onto it, ‘ey?
