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With no fixed-term contracts, no caps on fuel spend and no exit fees, Z Electric is the first non-electricity brand to enter New Zealand’s hotly contested energy market. We worked with Z Energy NZ’s Futures team to launch the brand to the nation.
Our ‘PowerFuel’ idea demonstrated that Kiwis now have a modern, refreshing, more rewarding choice of electricity retailer that doesn’t just focus on credits and upfront incentives to attract new customers – but actually rewards everyone with regular fuel litres.
Z Electric’s new brand and campaign launched across outdoor, print, social media and digital video, and will be rolled out onto TV and radio.
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