Life insurance aggregator site LifeDirect had recently been acquired by Trademe and wanted to drive more traffic to their site via television. We created these classic direct-response spots with animation geniuses Kaleidoscope, featuring the oh-so-loveable ‘Simon the Sloth’ in moments every Kiwi parent can relate to. High fives all round!
Following the campaign, average customer applications showed a sustained increase of 25%. LifeDirect’s revenue grew by 32% since making TV their primary recruitment channel, and ROI was up to $2.54 per dollar spent.