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A slothful way to sell life insurance

Case Study LifeDirect

Press the play button above to watch the TVC

Life insurance aggregator site LifeDirect had recently been acquired by Trademe and wanted to drive more traffic to their site via television. We created these classic direct-response spots with animation geniuses Kaleidoscope, featuring the oh-so-loveable ‘Simon the Sloth’ in moments every Kiwi parent can relate to. High fives all round!

Following the campaign, average customer applications showed a sustained increase of 25%. LifeDirect’s revenue grew by 32% since making TV their primary recruitment channel, and ROI was up to $2.54 per dollar spent.






Want to know more?

Joseph Silk, Director
or call me on 021 567 455

Mike Larmer, Director
or call me on 021 277 1345

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